Creating new content every week, especially if you’re part of a small team, can be challenging. Fortunately, with content curation, you can share content created by others while building your own social media following or email list. With the help of the content curation tools on this list, you’ll be able to find great content and build an audience of your own. So, if you’re looking to curate content to supplement your content strategy, these are the content curation tools you’ll want to try in 2019.
9 Content Curation Tools Every Marketer Needs to Try in 2019
Zest is a platform for marketers to share great marketing content. If you’re creating content you can share your awesome content with Zest by installing their Chrome extension. However, this is also an awesome content curation tool to use too. Their team reads through every post to ensure that the content quality is top-notch. Using their search bar, you can find amazing content in nearly any marketing or business-related topic. You can also filter out content such as blog posts or ebooks. After finding a ton of great content you think your audience will like, you can schedule these posts on your social media using a scheduling tool. Zest is ideal for busy marketers who don’t have time to search for great content so this is one of those content curation tools you should use first.
Get the best resources and guides you need to grow your business - right into your inbox, twice a week.
Flipboard is a content curation tool that curates content just for you. You can choose to customize your account so that you only view content on a specific category. Under “What’s your passion?” you’ll find dozens of categories ranging from sports to photography to beauty to wine. Within each passion, you’ll find an even narrower range of subtopics to help you better personalize your experience. For example, under Beauty, you can find topics such as skincare, beauty trends, fragrance, hair, and more. With such a vast number of passions to choose from, you’ll likely find topics related to your niche. Your Flipboard will then showcase popular articles in your category that you can then share with your audience.
Content curation tools like Buzzsumo allow you to view the top-performing content on social media by topic and by brand. So if you’d like to search the most viral social media posts by niche topic, you’ll be able to find a ton of great content. However, if you have a competitor in your niche with the same target audience, you can also find out their best-performing content on social media. It can also be helpful to see which social platform their content has gone viral as it may help you figure out where to post your curated content on. After browsing various topics and competitors, you can then share these posts on your social media to help you boost engagement. As the articles are high-performers on social, you’ll ensure that you’re scheduling content people that can help you increase your social media numbers.
Pocket is another content curation tool where you can find great content that can be curated. Under “Discover,” you’ll find Pocket’s best-performing content. This is great if you’re a news agency looking to find great content to share or if you own a viral social media account. However, if you own a website in a specific niche, you’ll want to check out Pocket’s “Explore” feature which allows you to search for content for a wide assortment of niches. If you’re a fashion blogger, you can add the keyword “fashion” and find a range of popular articles on that topic. Going broad with the product category usually does the trick. However, you can find content on smaller niches as well so if you’re looking for content on a really small niche, you’ll likely find the content you can curate on Pocket.
Pinterest isn’t just another social media platform, it’s also designed as a content curation tool. If you take a quick look at Pinterest’s Terms of Service, you’ll see that spam keeps popping up on the list. Why’s that important? Well, Pinterest doesn’t actually want brands to only post their content on Pinterest, they also want you to repin other people’s content as well. So in the end, you constantly have to curate content on Pinterest to grow your account. A little trick I did to give my content more visibility is to curate content first by repinning other pins and then adding my content on top immediately after so that when people view boards my pins always come first. Repins do count as curating content and they’re as easy as a one-click button press. So if you’re looking for a low-effort content curation this is it.
Listly is one of the best content curation tools that allows you to create lists. Their content is all in listicle format. What does that mean? You’ll find a ton of content such as “Top 10 Most Beautiful Flowers in the World.” The content is easy to read which means it’s perfect for sharing on social media. You can browse the website for listicles in your niche to share them with your audience. Using their search, you can look up listicles in popular categories. For example, under fashion, you might find lists of the most popular clothing brands. Under beauty, you can find lists of the best beauty bloggers. And under travel, you can find lists of the most beautiful cities in the world. Using this content curation tool, you can rest assured knowing that you’re sharing content people want to read.
7. Twitter Lists
To get more Twitter followers, you might want to use Twitter Lists as your content curation tool. You can add brands or influencers in your niche to your Twitter lists. By creating lists of brands or influencers who regularly share content, you can take content from your go-to lists to then share it on your own social channels. You can also use your Twitter Lists to gauge how well a piece of content may perform based on the social proof of the content as well.
For example, if an influencer shared a piece of content that got several retweets, that content may perform well on your social channels as well. You can also tag the influencer who shared the content to help your own curated content get more engagement on Twitter. By tagging influencers in posts, you increase the chances that your posts will go viral as well. Thus, helping you build your own social channels without having to only promote your own content.
Quuu is a popular content curation tool where you can both promote your own content and find great content to curate. You can build your business’ social media accounts by taking Quuu’s content suggestions and adding them to a social media automation tool. Quuu curates their content in various ways such as manually scouring the internet, content suggested by users and content suggested by advertisers. Each post sent to Quuu is manually reviewed to ensure that high-quality content is surfaced on their platform. By using Quuu, you’ll get six content suggestions every day that you can choose to share on your social media. Quuu has content in over 500 categories ranging from sports to marketing to law. So, if you’re looking to find content in various niches, you’ll likely find great content to curate on Quuu.
Linkiro is a content curation tool that allows you to add email opt-in forms on the content you share on social media. What does that mean? Well, if you curate content using one of the websites on this list, you can add a pop-up on their website to build your email list. That way, you can still build an audience for your brand without having to share your content alone. Most bloggers don’t want to share other brands content because it pushes them away from your own website. However, with this content curation tool, you can still collect email addresses on websites other than your own. So if you’re looking to execute a content curation strategy, this is a must-have tool to build an audience with the content you curate.
Content curation tools can help make your workload more manageable while ensuring that your brand always stays top of mind on social media. You can curate content from other brands or news agencies within your niche to help you share relevant content with your audience. If you have a small team, it can be hard to manage the content volume that a bigger brand can handle. And so sometimes the best way to compete is with a little help from other brands in your space. You can add call to actions using content curation tools like Linkiro to allow you to continue driving traffic to your website or use custom scripts to collect emails. So, if you’re looking to curate content, we highly recommend checking out the content curation tools on this list.