If you’ve landed on this article, you’ve probably been wanting to start a blog for a while now. You’re casually wondering “is blogging right for me?” so you stumbled onto this article hoping to find the benefits of blogging to help you make sure you’re on the right path. I’ve helped build countless blogs over the years. My blog posts have generated millions of pageviews, leads, customers, and other metrics so I know from experience that blogging is worthwhile. In this article, I’ll share some of the advantages of blogging to motivate you to get started.
What’s the Purpose of Blogging?
The purpose of blogging is to help educate or entertain readers of your content. Most people focus on creating content based on popular search keywords which allows you to help solve people’s problems.
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From a business perspective, the purpose of blogging is to provide enough value to people while creating relevant content that’ll ease them into your sales funnel and help them succeed with your product.
Instead of hyping you up on why blogging is great, let’s set the stage for a realistic world of what blogging really entails. That way, you’ll be prepared for some of the blogging disadvantages that may come along your way while building your first blog.
#1. Too Much Work
One of the blogging disadvantages is that blogging is just too much work. A successful blogger doesn’t just write one short blog post, but a blog post of at least 2,000 words. And when you’re starting out (or at least when I was starting out) I was writing 10 blog posts a month. You’ll find yourself working seven days a week trying to build the best and strongest foundation so that you’ll succeed in a short amount of time. However, the amount of content you’ll produce isn’t always sustainable. Eventually, you need to reduce the volume of work that goes into it.
#2. Takes a Lot of Mental Energy
When you design graphics on Pinterest, you use the right side of your brain – the creative side. However, when you write, you need to use both the left and right side of your brain. There’s the logical side which helps with sentence structure and the right side which helps you say the right things in a compelling way. So, if you find yourself writing everyday, eventually you’ll notice that you start becoming mentally drained. A lot of writers, like me right now actually, drink coffee while writing content because they need that jolt of energy to push out their best work. Over the long-term, this coffee dependence can cause long-term anxiety. If you find that your anxiety is going overboard, switch to green tea when you write so that this disadvantage to blogging doesn’t crush you.
#3. It Never Ends
After generating over 10 million pageviews in only six months on a blog, I started to notice that chasing goals never ends. There’s no relaxing “ahhh, we did it” moment where you start to pursue topics you love. The bigger your blog gets, the bigger the expectations are that you’ll continue to outdo yourself. This disadvantage of blogging kind of combines the themes of the first two disadvantages of blogging, it can eat away at your mental health. You might be passionate about your blog topic and thoroughly enjoy the work you do, but after a while, you start to break and realize that you became too successful too quickly. And you start to wonder, “how long do I need to do this for?”
So I know those disadvantages of blogging can be a bit intimidating, but the truth is, as you can tell, I still do create blog content. So, now let’s share some of the benefits of blogging that’ll motivate you to push through with why you should have a blog.
Benefits of Blogging: 10 Advantages of Blogging
#1. To Help People
One of the biggest benefits of blogging is that it gives you a chance to give back and help people. If you’re an expert on a topic, you can provide so much value to others to help them succeed in a certain area of their life. After achieving a certain level of success, people begin to wonder what they can do to have a bigger impact in the world. And with blogging, you can share some of your biggest successes to help motivate people to achieve great things too. And that can make you feel like you’ve done a good deed or made your mark on the world. There’s a popular expression, “get yourself out, then reach back and pull someone else out.” People who’ve achieved success have a responsibility to make life better for those who haven’t been as fortunate. If we figure out the secret to success, we should be generous enough to share it with others.
#2. To Make Money
When it comes to the advantages of blogging, making money is at the top of every list. Some blogs benefit from affiliate commissions. Heck, if you have a blog, you can monetize it with Linkiro’s affiliate program too. Some brands monetize their blog with physical products as an online store owner. If you own a fashion blog it makes sense to sell clothing, shoes, and other fashion accessories on your website. Other blogs might have digital products or software that you can use each month. The biggest benefit of blogging is that your blog becomes an asset that can generate you income.
#3. To Humanize Your Brand
Humanizing the brand is another one of the benefits of blogging. Most brands seem impersonal. However, having a blog in place, especially with individual authors can help your brand build relationships with its customers. If you maintain a blogger on your team for years to come, that blogger becomes a familiar face that people come to rely on. Having a picture and social media accounts tied to that blogger allow people to connect to a human on a more personal level strengthening the connection between your brand and its customers.
#4. To Rank in Google
One of the main benefits of blogging is to rank in Google. Popular blogs know that search is the number one source of traffic that skyrockets your growth. And considering a blog post’s life can continue bringing traffic for over two years, a strong search-based strategy can yield strong results. Content freshness is the process of updating old articles to keep them relevant. And by doing this, you can skyrocket your traffic every six months when you update older blog posts. With organic traffic, you gain this steady stream of traffic to your website without having to constantly go out there and market your content itself. With the help of search, you can generate more leads and customers due to the high impact that search traffic can bring.
#5. To Increase Your Domain Authority
Another one of the blogging advantages is that it helps you increase your domain authority. If you publish content multiple times a week for years, you’ll gain more domain authority. This can come from backlinks that you get organically from creating great content. It can also come in the form of having content that drives in high volumes of pageviews. But ultimately, without the creation of blog posts, the domain authority doesn’t have the power to jump as high. So if you want to have a reputable domain the easiest way to do that is through blogging.
#6. To Get a Better Job
The best benefits of blogging allow you to grow in your career. And if you create great blog posts it could even help you land a better job. If you build your expertise as an influencer in your space, you’ll be able to land opportunities in your industry. You can also use blogging as a way to get into another industry if you’re just starting out but don’t have a portfolio built up in the space yet. Many top companies will hire reputable bloggers to execute their content strategies. The best way to get found by these top companies is by focusing on an SEO strategy. By optimizing all your articles for specific keywords, you’ll begin ranking in search results which will eventually get noticed by top companies. You can also use this strategy to get new clients for your freelance or consulting business. By getting found in search results, you open the door to bigger opportunities to come your way. You might even be able to score speaking gigs or marketing contracts if you build a reputable blog in your niche.
#7. To Grow Your New Business
The best piece of advice for a new business is to create a blog. The benefits of blogging are numerous but ultimately if you want to grow your business, a blog will always do the trick. If you start your blog as soon as you start your business, you’ll be able to grow your website into an even bigger asset. In the event that you one day sell your business, the blog traffic your website gets can help you land an even better valuation. But that’s not the only benefit of blogging. You can also grow your new business with a steady stream of traffic your website gets. If you get high volumes of traffic each day, you’ll be generating leads and customers for your business. Your content strategy can be a powerful force for converting your traffic into sales. You can also build an email list which will allow you to warm up your leads so you can grow your new business at a faster rate.
#8. To Share Your Passion
A fun benefit of blogging is that it gives you an opportunity to share your passion. If you find yourself always talking about a certain topic like fashion, saving money, or marketing then you’ll love blogging. By writing blog content around your passion you can share insights no one else knows because you’re literally the expert on the topic. Blogging can also allow you to build an audience of people who share the same interest so you can get to know other people who share the same passion as you. Since you’re passionate about the topic you’re blogging about, researching or learning new tricks won’t feel like work since you’re excited about your industry. It makes the process of creating content more enjoyable. You’ll never feel like you’re working if you always do what you love.
#9. To Build an Audience
One of the advantages of blogging is that you get to build an audience. The benefit of having in audience can result in more sales and customers for your business. With a blog, you’ll benefit from organic traffic (new audiences) and people who visit your blog everyday (loyal readers). If you’ve got an email opt-in form on your website (which you basically need to have) you can grow your readership. This email list becomes a secondary asset. Your blog being the primary one. And with that email list, you can promote your paid content such as ebooks or courses and software if you own a SAAS company. The bigger your audience is the more money your business will make over the years. And a blog is a really effective method for building an audience.
#10. To Become Famous
The last benefit of blogging is that you can become famous for your expertise. If you want to become an influencer or create a legacy, blogging can do that for you. It usually starts out with you writing blog content for years. But eventually it evolves into podcast interviews, speaking gigs, and other high impact opportunities that lead you to fame. By having your own blog, you’ll build a community of loyal readers (and fans) who will buy your ebooks or sign-up for your business to support you. When you attend conferences or networking events, people may come up to you to ask you if they can take a selfie with you. And you begin to realize how big of an impact you have in the world. Being valued is a great feeling that’ll keep you motivated throughout your journey.
There are numerous benefits of blogging that make starting a blog worthwhile. Whether you’re looking to make more sales, become famous, or grow your website traffic, blogging is one of the most effective methods for doing all of these things. You’ll need to invest a time commitment but the work you put in will pay off dividends in the long-term. As one of the most cost-effective ways to generate leads, having a strong content strategy can really propel your new brand to greater heights. So, if you plan on getting started, why not try it today?